Effective Date: May 08, 2023

RUGMEUP, together with our affiliates and subsidiaries (collectively referred to as "RUGMEUP"), is dedicated to upholding the privacy rights of our valued customers and all individuals who visit our websites. This Privacy Policy outlines the details of the information we gather and how it is utilized.

Throughout this policy, we may use terms such as "Rugmeup" "we," "us," or "our" when referring to Rugmeup. The term "Websites" encompasses all of our websites or applications that are linked to this Privacy Policy, as well as any other microsites or mobile versions associated with those websites. Our "Social Media Pages" pertain to the official social media pages that we operate on platforms such as Facebook, Pinterest, Instagram, and other similar platforms. Should you have any inquiries regarding these definitions or any other aspects of this policy, please feel free to contact us via email at hello@rugmeup.com.

This Privacy Policy is applicable to our Websites, Social Media Pages, and our communications with you via email.

We collect a diverse range of information pertaining to our customers and visitors to our website. Over the past 12 months, we may have gathered the following:

Location: To determine your precise geographic location, we employ various technologies. This may involve collecting your IP address or other device information, contingent upon your device's location services settings.

Device Information: When you explore our website, engage with our social media pages or online advertisements, or open our emails, we acquire insights into your browser, device type, IP address, internet service provider, and other technical details about your device.

Identifiers: We collect identifiers, which can include personal information such as your name, address, email address, phone number, username, and password for our websites. Additionally, it may encompass online identifiers, shipping address, and information related to your social media accounts.

Payment Information: In the process of placing an order, we may collect your payment details.

Call, Chat, and Email Records: If you contact our customer service agents via phone, chat, or email, we may retain records of those conversations.

Commercial Information: We maintain records of the services or products you purchase, your consumption history or patterns, and any participation information in loyalty programs.

Website Interactions: We gather information about your interactions with our website. This data enables us to address customer service concerns, enhance site functionality, and analyze user requirements.

Submitted Content: Any content you submit to our website, social media pages, or directly to us, including comments, photos, and reviews, is collected.

Profile Information: We may have access to profile details about our customers, such as preferences and browsing behavior.

Demographic Information/Characteristics of Protected Classifications: We have access to demographic details about our customers, such as birthdate, gender, ZIP code, and similar information.

Job Applications: If you apply for employment, we have access to the content you provide, including your resume, cover letter, and any accompanying information.

Audio or Video Information: Our locations may utilize cameras for asset protection and operational purposes, such as traffic pattern analysis and enhancing our services. You may also share photographs or videos with us, and we may record customer service communications.

Inferences: We may draw inferences from the aforementioned categories of information, including consumer preferences, behavior, and characteristics.We collect a diverse range of information pertaining to our customers and visitors to our website. Over the past 12 months, we may have gathered the following:

Location: To determine your precise geographic location, we employ various technologies. This may involve collecting your IP address or other device information, contingent upon your device's location services settings.

Device Information: When you explore our website, engage with our social media pages or online advertisements, or open our emails, we acquire insights into your browser, device type, IP address, internet service provider, and other technical details about your device.

Identifiers: We collect identifiers, which can include personal information such as your name, address, email address, phone number, username, and password for our websites. Additionally, it may encompass online identifiers, shipping address, and information related to your social media accounts.

Payment Information: In the process of placing an order, we may collect your payment details.

Call, Chat, and Email Records: If you contact our customer service agents via phone, chat, or email, we may retain records of those conversations.

Commercial Information: We maintain records of the services or products you purchase, your consumption history or patterns, and any participation information in loyalty programs.

Website Interactions: We gather information about your interactions with our website. This data enables us to address customer service concerns, enhance site functionality, and analyze user requirements.

Submitted Content: Any content you submit to our website, social media pages, or directly to us, including comments, photos, and reviews, is collected.

Profile Information: We may have access to profile details about our customers, such as preferences and browsing behavior.

Demographic Information/Characteristics of Protected Classifications: We have access to demographic details about our customers, such as birthdate, gender, ZIP code, and similar information.

Job Applications: If you apply for employment, we have access to the content you provide, including your resume, cover letter, and any accompanying information.

Audio or Video Information: Our locations may utilize cameras for asset protection and operational purposes, such as traffic pattern analysis and enhancing our services. You may also share photographs or videos with us, and we may record customer service communications.

Inferences: We may draw inferences from the aforementioned categories of information, including consumer preferences, behavior, and characteristics.

We may obtain the aforementioned information directly from you, through third-party partnerships, or via cookies or other automated methods. The categories of sources from which we have collected personal information in the past 12 months include:

You: We gather information directly from you when you engage in various activities such as making a purchase, visiting our websites, contacting us with inquiries or feedback, uploading content, creating an account, subscribing to our communications, participating in loyalty or rewards programs, responding to surveys, writing reviews, or interacting with our social media pages.

Your Device or Browser: Certain information is automatically collected from your device or browser when you interact with our websites, social media pages, online advertisements, or open our emails. This information is then analyzed for various purposes.

Third Parties: We collaborate with third parties who provide services to us, including payment processors, analytics providers, delivery partners/carriers, survey providers, data suppliers, advertising companies, and other service providers. These third parties may independently collect and process your information in accordance with their own privacy policies, and they may share the collected information with us.

Social Media Platforms: Social media platforms share information with us as you interact with our content. To learn more about how social media platforms collect and utilize your information, we recommend reviewing their respective privacy policies and settings.

Cookies, Device Identifiers, and Similar Technologies: We utilize cookies (small data files stored on your device or browser), pixel tags (tiny graphic images embedded in websites or emails), and similar technologies to automatically gather information when you visit our websites or interact with our emails. Through the use of cookies, we may establish connections between information about your interactions with our websites or emails over time. Additionally, we partner with third-party advertising or analytics companies that employ cookies or similar technologies to collect information about your interactions with our websites and other websites. These advertising companies may use and share the collected information to provide you with ads tailored to your interests. We receive aggregated information from these third parties to assess the effectiveness of our advertising. Any information collected by us or third parties through the use of cookies or similar technologies may be linked to other information we collect about you.

We will continue to collect personal information from these same sources.

How We Utilize the Collected Information:

1. Order Fulfillment: We use the collected information to process payments, deliver purchases, and fulfill your orders and requests.
2. Advertising: The information helps us present online and email advertisements, including partnerships with social media platforms and search engines.
3. Customer Understanding: We analyze your interactions with our websites, social media pages, and communication channels to understand our customers better and assess the effectiveness of our advertising and communications.
4. Personalization: By considering your preferences and collected information, we personalize our relationship with you, providing customized communication, advertising, and experiences across our websites, emails, and social media ads.
5. Communications: We communicate with you regarding our services, products, and inquiries you make.
6. Promotions: We run contests, promotions, and sweepstakes for engagement and participation.
7. Hiring: We recruit, hire, and verify employment eligibility.
8. Customer Experience and Analytics: The information helps us serve content on our websites and social media pages, develop and analyze our products and services, troubleshoot customer service issues, and improve site functionality and effectiveness.
9. Security: We use the collected information to protect Rugmeup and our customers from fraud, security threats, and illegal activities.
10. De-identified Data: We create de-identified and aggregated information to analyze general market trends.
11. Legal Obligations: We comply with legal and regulatory requirements and respond to requests from courts or government bodies.

We may disclose personal information to third parties for specific business reasons. In the past 12 months, we have shared the aforementioned categories of personal information with the following:

1. Service Providers: We collaborate with third-party partners who assist us in various aspects of our operations. These partners help us fulfill orders, conduct advertising activities, analyze user interests and behavior on our websites and social media pages, and facilitate communication with our customers. They may receive any types of information described in our data collection practices. Additionally, we may receive information collected by these third parties and combine it with our own collected information. Please note that these third parties may independently process your information in accordance with their own privacy policies, such as payment providers you choose to use.
2. Marketing Providers: We engage third-party partners to support our advertising and marketing efforts. We may share the types of information described in our data collection practices with these partners.
3. Other Third Parties: We may disclose information about you, including to government bodies or law enforcement agencies, when we believe it is necessary to comply with the law or protect the interests of our website users, our websites, or the general public.
4. Parties to a Business Transaction: In the event of a merger, acquisition, corporate reorganization, or any change in corporate control involving Rugmeup, your information may be shared with the involved business entity.
5. Internal Sharing: Rugmeup may share your information with our affiliates and subsidiaries to provide services to you.

If you are a resident of California, Virginia, or Colorado, please refer to the specific sections below to learn more about your privacy rights.

1. Location Information: Adjust the settings on your mobile device or web browser to disable location-based services. This will prevent our websites from accessing your location information. Please note that disabling location-based services may limit certain services or functionalities.
2. Emails: Unsubscribe from marketing emails by clicking the unsubscribe link located in the footer of the email.
3. Text Messages: To opt-out of receiving text messages from Rugmeup, refer to our Texting Policy for instructions on how to unsubscribe.
4. Online Accounts: Keep your contact information and payment methods up to date by logging into your account on our websites. If you wish to cancel your account, please email us at hello@rugmeup.com.
5. Social Media: Our privacy policy does not encompass the privacy and security practices of social media platforms where we maintain Social Media Pages. Review the terms, policies, and settings of those platforms for information on how they collect and utilize your data.
6. Online Advertising: Visit the NAI Opt-Out and DAA Opt-Out websites to learn about opting out of third-party advertising. Click on the icon that may appear on our advertising served through these technologies. Please note that we may use multiple third-party companies for advertising, so you may need to opt out of each one individually.
7. Cookies and Similar Technologies: Adjust your browser or device settings to block cookies and similar technologies, if permitted by your device.
8. Google Analytics: Opt out of Google Analytics across all websites you use by visiting the appropriate website dedicated to this purpose.

Please be aware that implementing these choices may impact your overall experience and the availability of certain services.

By choosing to receive marketing and support text messages from us, either through our website or by sending a text message indicating your consent, you are granting us your prior express written consent to receive recurring marketing, promotional, and support text messages (referred to as "Text Messages") sent using an automatic telephone dialing system. The frequency of messages may vary. Participation in this service is optional, and your consent is not required to make a purchase.

You have the ability to opt out of receiving further Text Messages from this program at any time. Simply reply with the word "STOP" to any Text Message you receive from us. If you need assistance, reply with the word "HELP". Keep in mind that your wireless carrier may charge message and data rates for our confirmation Text Message and all subsequent Text Messages based on your individual rate plan. To understand the charges for data usage and Text Messages, please consult your mobile service carrier's pricing plan.

Please note that if your carrier does not permit Text Messages, you may not receive our Text Messages. We and the wireless carriers will not be held responsible for any delays in receiving or failure to deliver Text Messages, as the delivery is dependent on the effective transmission from your network operator. The Text Message services are provided on an "AS IS" basis.

Any data obtained from you in connection with the Text Message services may include your cell phone number, your provider's name, and the date, time, and content of your text messages. We may use this information in accordance with our Privacy Policy to contact you and provide the services you requested from us.

Our Websites and Social Media Pages are specifically intended for use by adult individuals. We are committed to adhering to privacy laws and regulations, and as such, we do not knowingly collect personal information from children under the age of 16.

At Rugmeup, we prioritize the security of your information. We have implemented a range of security measures to ensure the safety of your personal data. However, it is important to note that no security measures are completely infallible or invulnerable.

You can play an active role in protecting your information by choosing strong and unique passwords for our Websites and any associated email addresses. By doing so, you enhance the security of your account. If you have any concerns about the security of your account or if you discover any potential vulnerabilities, please reach out to us at hello@rugmeup.com. We appreciate your vigilance and willingness to collaborate in maintaining a secure environment.

To ensure an optimal experience, we advise using the latest versions of web browsers. Older versions may not fully support all pages and functionalities on our websites.

Please be aware that our websites may not currently respond to web browser "Do Not Track" signals. As a result, our websites will continue to collect information as described in our Privacy Policy, regardless of the presence of such signals. We are constantly monitoring industry developments and will update our practices accordingly to align with evolving standards and regulations regarding Do Not Track signals.

We retain the right to modify, amend, or update this Privacy Policy as needed. We recommend that you periodically review this policy to stay informed about any changes. Any modifications to the Privacy Policy will take effect immediately upon posting, and your continued use of our sites following the posting of changes signifies your acceptance and agreement to be bound by those modifications.

In the event of any significant alterations to our privacy practices, we will update this Privacy Policy and revise the effective date accordingly. It is important to stay informed about any material changes to our practices, and we will make reasonable efforts to communicate such changes to you.

For any inquiries, comments, or concerns related to privacy, we encourage you to reach out to us directly. You can contact us via email at hello@rugmeup.com. Alternatively, you can give us a call at 1 (855) 784-6399. We value your privacy and are here to address any questions or feedback you may have.

As a resident of California, you are entitled to certain rights under the California Consumer Privacy Act (CCPA), which is defined in the California Civil Code § 1798.100 et seq., along with any associated regulations and future amendments. These rights pertain to your Personal Information (as defined under the CCPA) and are also governed by other relevant laws. It is important to note that these rights are subject to exemptions specified in the CCPA and any other limitations imposed by applicable law.

Your California Consumer Rights under the CCPA include the following:

1. Right to Access: You have the right to request access to your Personal Information, which can be done no more than twice within a 12-month period. This includes the right to know:
2. Right to Deletion: You have the right to request the deletion of your Personal Information, subject to exceptions outlined in the CCPA or other applicable laws.
3. Right to Opt-Out of Sale: You have the right to request that your Personal Information not be sold by opting out of the sale of your Personal Information.

Furthermore, as a California resident, you are protected from discriminatory treatment for exercising any of the privacy rights conferred by the CCPA, as outlined in this section. Rugmeup will not discriminate against you based on your exercise of these rights under the CCPA.

How to submit a Request

To exercise your rights regarding your Personal Information, such as requesting access, corrections, or deletions, you have two options. You can submit a request by sending an email to hello@rugmeup.com or by calling us at 1 (855) 784-6399. Upon receiving your request, we will provide your Personal Information in a written format that is easy for you to use.

If you prefer to opt-out of the sale of your Personal Information or the sharing of your Personal Information for cross-context behavioral advertising, you can use our webform or email hello@rugmeup.com to submit your opt-out request. When using email, please ensure that the subject line contains "CCPA Request" and include the following information clearly: the type of request you are making, your full name, email address, and shipping address. Please note that only one request per email is allowed.

Please be aware that Rugmeup is obligated to grant access to or delete your Personal Information only upon receiving verifiable consumer requests. To verify your request, we will compare the information you provide over the phone or through email with the data we have on record. In some cases, we may need to request additional information from you. This verification process ensures that Personal Information is not disclosed to unauthorized individuals. Rest assured that the information collected during this process will be used solely for verification purposes.

Authorized Representative

Please be aware that you have the option to designate an authorized representative to exercise any of these rights on your behalf. To do so, please contact us via email at hello@rugmeup.com If you choose to utilize an authorized representative, we will implement measures to verify their authorization, similar to the verification process mentioned above for fulfilling access or deletion requests. Additional information may be required to ensure proper verification of both your identity and your authorized representative's identity and authorization.

Categories of Personal Information Sold

Within the past 12 months, Rugmeup has engaged in the sale (as defined under the CCPA) of the following categories of Personal Information: identifiers, such as online identifiers and IP address; geolocation information, including precise location data; inferences drawn from personal information, such as consumer preferences and behavior; Internet or other electronic network activity; and commercial information, such as purchase history.

Categories of Personal Information Shared for Cross-Context Behavioral Advertising

We do not disclose your Personal Information for the purpose of cross-context behavioral advertising. Unless we modify our practices and update this Privacy Policy, any Personal Information collected under this policy will continue to be treated as subject to an opt-out request.

Categories of Personal Information Disclosed for Business Purposes

We share Personal Information about you with service providers and third parties for business purposes, including operational purposes and other purposes related to providing you with the products and services you seek from us. For more details regarding the business purposes for which we disclose Personal Information, please refer to the "How We Share Information with Service Providers and Third Parties" and "For What Purposes" sections in our Privacy Policy. You can also find information about the types of information that may be shared in the "Information We Collect" section.

Opting-In

If you have previously opted out of the sale of your Personal Information, you have the option to opt back in at any time. To do so, please contact us via email at hello@rugmeup.com and clearly state your request to opt back in to the sale of your Personal Information.

Notice of Financial Incentive

We occasionally provide exclusive price discounts, rewards, offers, deals, coupons, or other benefits to individuals who participate in our loyalty or rewards programs, individuals who receive our mailing lists with a financial incentive to sign up, and app subscribers who receive a financial incentive to download the app ("Programs"). According to California law, participation in any of our Programs is considered a financial incentive provided in exchange for the collection and retention of personal information. By participating in our loyalty or rewards programs, consumers may provide us with any or all of the categories of information mentioned in the "Information We Collect" section above. Participation in these programs is voluntary, and individuals can opt out at any time. Additionally, each program includes specific terms and conditions. Your participation in any of these programs signifies your affirmative consent to the terms of that particular program.

We offer these Programs to enhance our relationships with our customers and their value to our business depends on various factors, such as the extent to which they utilize our offerings. We do not assign a specific value to customers' information in our accounting statements. However, if we were to calculate such a value, it could be directly or reasonably associated with the cost incurred in acquiring or developing that information.

Additional Privacy Rights for California Residents

If you are a California resident, you have the right to request from us:
(i) a list of specific categories of personal data that we have disclosed to third parties for their direct marketing purposes during the previous calendar year, and
(ii) the identities of those third parties. You may make one request per calendar year. Upon receiving your written request, Rugmeup will provide you with a cost-free method to opt-out of such disclosure.

At Rugmeup, we have chosen to offer you a cost-free option to opt-out of this disclosure. To exercise this right, please send an email to hello@rugmeup.com. In your request, include "CA Shine the Light Request" in the subject line, specify that you are a California resident, and indicate your desire to opt-out of the sharing of your personal data with third parties for their direct marketing purposes.

If you reside in Virginia, you are entitled to certain rights under the Virginia Consumer Data Protection Act ("CDPA") regarding your Personal Data (as defined by the CDPA) and other applicable laws. However, please note that these rights are subject to exemptions under the CDPA and other limitations imposed by the law. If your Personal Information falls under the scope of the CDPA, you may have privacy rights concerning that information. These rights include:

1. Verifying whether we are processing your Personal Data and accessing that information.
2. Correcting any inaccuracies found in your Personal Data.
3. Deleting Personal Data provided by you or obtained about you.
4. Obtaining your Personal Data in a portable and readily usable format.
5. Opting out of the sale of Personal Data, targeted advertising, and profiling.

As a resident of Virginia, you also have the right to challenge our decisions if we fail to respond to your requests or take appropriate action.

To exercise your rights, you can submit a request by emailing hello@rugmeup.com or calling us at 1 (855) 784-6399. If you wish to opt-out of processing or selling your Personal Data, targeted advertising, or profiling, you can use the provided webform or email hello@rugmeup.com When submitting your request via email, make sure to include "CDPA Request" in the subject line and provide the following information: the type of request you are making, your full name, email address, and shipping address. Please note that only one request is allowed per email.

To comply with your requests, Rugmeup will verify the authenticity of the requests. We will compare the information you provide over the phone or via email with the information we have in our possession to authenticate your request. In some cases, we may request additional information to complete the verification process. This measure ensures that Personal Data is only disclosed to individuals with the proper authorization. The information collected during this process will be used solely for verification purposes.

If you disagree with our decision regarding your request, you can file an appeal by email hello@rugmeup.com. Please include your full name, email address, shipping address, and a brief statement outlining the basis for your appeal.

We process Personal Data about you for business purposes, including operational purposes and other activities related to fulfilling your product and service requests. For a detailed description of the categories of Personal Data we collect, please refer to our "Information We Collect" section. To understand how we process your information, please review our "How We Use Collected Information" section.

We do not process your Sensitive Data (as defined by the CDPA) without obtaining your prior opt-in consent.

If you reside in Virginia, you are entitled to certain rights under the Virginia Consumer Data Protection Act ("CDPA") regarding your Personal Data (as defined by the CDPA) and other applicable laws. However, please note that these rights are subject to exemptions under the CDPA and other limitations imposed by the law. If your Personal Information falls under the scope of the CDPA, you may have privacy rights concerning that information. These rights include:

1. Verifying whether we are processing your Personal Data and accessing that information.
2. Correcting any inaccuracies found in your Personal Data.
3. Deleting Personal Data provided by you or obtained about you.
4. Obtaining your Personal Data in a portable and readily usable format.
5. Opting out of the sale of Personal Data, targeted advertising, and profiling.

As a resident of Virginia, you also have the right to challenge our decisions if we fail to respond to your requests or take appropriate action.

To exercise your rights, you can submit a request by emailing hello@rugmeup.com or calling us at 1 (855) 784-6399. If you wish to opt-out of processing or selling your Personal Data, targeted advertising, or profiling, you can use the provided webform or email hello@rugmeup.com When submitting your request via email, make sure to include "CDPA Request" in the subject line and provide the following information: the type of request you are making, your full name, email address, and shipping address. Please note that only one request is allowed per email.

To comply with your requests, Rugmeup will verify the authenticity of the requests. We will compare the information you provide over the phone or via email with the information we have in our possession to authenticate your request. In some cases, we may request additional information to complete the verification process. This measure ensures that Personal Data is only disclosed to individuals with the proper authorization. The information collected during this process will be used solely for verification purposes.

If you disagree with our decision regarding your request, you can file an appeal by emailing hello@rugmeup.com. Please include your full name, email address, shipping address, and a brief statement outlining the basis for your appeal.

We process Personal Data about you for business purposes, including operational purposes and other activities related to fulfilling your product and service requests. For a detailed description of the categories of Personal Data we collect, please refer to our "Information We Collect" section. To understand how we process your information, please review our "How We Use Collected Information" section.

We do not process your Sensitive Data (as defined by the CDPA) without obtaining your prior opt-in consent.

Your rights under the Colorado Privacy Act ("CPA") and other relevant laws protect your Personal Data as a resident of Colorado. It's important to note that these rights are subject to exemptions and limitations specified in the CPA and other applicable regulations. If your Personal Data falls under the purview of the CPA, you may be entitled to certain privacy rights, including:

1. Confirmation and access: You have the right to confirm whether we are processing your Personal Data and to access that information.
2. Correction: If inaccuracies exist in your Personal Data, you have the right to request corrections.
3. Deletion: You can request the deletion of your Personal Data.
4. Portability: Obtain your Personal Data in a portable and easily usable format.
5. Opt-out: Opt out of the processing of your Personal Data for targeted advertising purposes, the sale of your Personal Data, or profiling.

Appealing Decisions

As a resident of Colorado, you have the right to appeal our decisions if we fail to respond or take action regarding your requests.

Submitting a Request

To request access, correction, or deletion of your Personal Data, you can contact us by emailing hello@rugmeup.com or calling 1 (800) 982-7210. Alternatively, you may use the webform provided to opt-out of processing or the sale of your Personal Data, targeted advertising, or profiling. If you choose to submit your request via email, please include "CPA Request" in the subject line and provide the following information: the type of request, your full name, email address, and shipping address. Please note that only one request per email is allowed.

Authentication Process

For compliance purposes, Rugmeup is required to authenticate your requests. To verify your identity, we will compare the information provided over the phone or via email with the information we have in our possession. Additional information may be requested to complete the authentication process, ensuring that Personal Data is disclosed only to individuals with the rightful authorization. The information collected during this verification process will be used solely for authentication purposes.

Appealing a Decision

In case you wish to appeal our decision regarding your request, please email hello@rugmeup.com with your full name, email address, shipping address, and a brief statement outlining the basis for your appeal.

Processing Categories and Sensitive Data

We process your Personal Data for various business purposes related to providing the products and services you request. For more details on the categories of Personal Data we collect, please refer to our "Information We Collect" section. Additionally, we assure you that we will not process your Sensitive Data (as defined under the CPA) without obtaining your prior opt-in consent.